Nasdaq CEO Adena Friedman.
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Nasdaq, the exchange operator based in New York, is preparing to launch bitcoin futures contracts.
Bitcoin, the red-hot cryptocurrency, soared to over $11,000 on Wednesday.
Bitcoin futures would allow investors to bet on the future price of bitcoin.
Nasdaq is hopping on the bitcoin bandwagon.
The exchange operator is set to launch a bitcoin futures product next year, a person familiar with the matter told Business Insider.